Welcome to the
SWATT Books Blog

Every fortnight in the SWATT Books Blog, we will be posting articles to help authors navigate the sometimes confusing world of book design and self-publishing.  We will also be including some inspiring stories from self-publishing authors who have been through the process and are now reaping the rewards.

 

What do you want to read about?

Is there a topic you want to read more about, or do you have a post already written on a topic around book design or self-publishing?  If so, please get in touch.

3 Factors to Consider When Setting an Attractive Cover Price

3 Factors to Consider When Setting an Attractive Cover Price

Sticking with our theme on the blog this month, let's talk about another big financial decision you need to make to make your self-published book a success – setting an attractive cover price. The cover price of your book is one of the key components that determine...

5 Powerful Way to Measure Self-Publishing ROI

5 Powerful Way to Measure Self-Publishing ROI

Self-publishing ROI (Return on Investment) can be a touchy subject in the world of self-publishing. Since I became involved in self-publishing in 2015, I’ve spoken with numerous authors about their motivations for wanting to publish their book.  I have heard a myriad...

How to Write an Amazing Book Publishing Plan

How to Write an Amazing Book Publishing Plan

I quite often get approached by people who have an idea for a book but don’t know where or how to start. I always refer them to this video of a 4Sight talk I gave back in November 2018 titled “So You Want to Write a Book – Now What?” where I discuss the idea of a Book...

10 Best Fonts to Make Your Book Look Like a Bestseller

10 Best Fonts to Make Your Book Look Like a Bestseller

A lot of authors who opt to typeset their own books ask me “what are the Best Fonts to use for my book"? And they invariably expect me to just give them the name of a font that they can then go and use knowing that it will be right. Unfortunately, there is a LOT more...

So you want to write a book – NOW WHAT?

So you want to write a book – NOW WHAT?

As part of my job as a self-publishing consultant, I have the privilege of speaking to lots of different authors at varying stages of their publishing journey. Some are already published, some are in the process of publishing their first book, and others are just...

Self-Publishing vs Traditional Publishing

Self-Publishing vs Traditional Publishing

I quite often get asked what the differences are between getting a traditional publishing deal and self-publishing. And the answer is a lot more than you think, but not in the ways you would imagine. There are the differences that everyone expects, such as royalty...

ISBN Numbers: Everything You Need to Know

ISBN Numbers: Everything You Need to Know

Many authors I work with find the topic of ISBN numbers quite confusing. So in this article, I’m going to share with you everything you need to know about ISBNs. I'm also going to debunk a few common myths about them.   What is an ISBN Number? Let's start right...

The Book Design Process

The Book Design Process

This article aims to familirise you with the book design process, so that you can be more informed when chosing a designer to finalise your book artwork.

Book Formatting Faux-Pas: 13 Common Typesetting Mistakes

Book Formatting Faux-Pas: 13 Common Typesetting Mistakes

Self-publishing has transformed the book industry, making it possible for anyone to create, publish and sell a book without using a commercial publisher. However, the quality of many self-published books leaves a lot to be desired, and as a result, only a small...

50 Shades of Self-Publishing Opinion

50 Shades of Self-Publishing Opinion

Since self-publishing has grown in popularity and accessibility, the opinion of the literary world as to whether it is a good thing or a bad thing have been varied and polarising. People either love it or loathe it, they tout is as either the destruction of the...