Is Self-Publishing Right for You? Masterclass

A FREE 5-module online masterclass to help you decide if Self-Publishing is right for you and your book

Are You Ready to Learn Whether Self-Publishing is Right for You?

Do Any of These Sound Familiar...

You want to publish a book, but don’t know how to go about it.

You’ve heard lots of things about self-publishing; both good and bad, and don’t know what to believe.

You believe that getting a traditional publishing deal will make you a ‘real’ author but want to be sure you’re making the right choice; that the stream of potential rejection letters will be worth it in the end.

PROBLEM: You don’t have all the facts!

After working in the publishing industry for over 8 years, I know that there is a minefield of conflicting information out there about how to publish a book. Each side of the preverbal publishing fence is trying to convince you that their route to publishing is the best option.  In doing so, each publishing camp is keen to downplay any weaknesses in their own publishing method and trying to over-exaggerate the weaknesses in the competition.

I say “Enough!”

I know first-hand that it is scary enough just committing to writing and publishing a book without putting yourself in the middle of a pitched battle between traditional publishers and self-publishing advocates and having to decide which option is best for you without all the facts.

Your book is your baby; I get it because I’m an author too.  It’s your heart, mind and soul poured out onto paper and you want to make sure that you are giving it the best start in life that you possibly can. I know all the doubts and second-guessing that is probably rattling around in your brain, and I want to help you.

Hi, I’m Sam Pearce and it’s lovely to meet you!

I’m the founder of SWATT Books self-publishing consultancy and the author of three (soon to be four) books of my own. Since 2015 I’ve helped authors to publish over 200 titles across a wide range of non-fiction and fiction genres.  My mission is to help as many authors as possible to tell their stories professionally, credibly, and ethically, and retain full control over their work.

I know first-hand the power a book can have on raising your profile and accelerating your business.  My first book “Stress-Free Self-Publishing” radically expanded the reach of my business and helped to position me as an expert in self-publishing, as well as giving me the springboard I needed to get my message that self-publishing can be professional to a much wider audience.

But unlike many self-publishing advocates, I believe that traditional publishing has a place in a balanced literary ecosphere. I know that self-publishing, whilst being the best option for many authors, is not the best option for every author. And I want to help you make that decision for yourself with the benefit of all the facts.

Sam Pearce with a stack of author books

Presenting the:

Is Self-Publishing Right for You Masterclass

The Ultimate Online Training Course to help you decide whether Self-Publishing is the right choice for you and your book.

Get an accurate side-by-side comparison of self-publishing vs traditional publishing

Learn the truth behind some of the myths surrounding self-publishing

Get a birds-eye view of the self-publishing process from start to finish so you know exactly what you are getting into should you decide to self-publish

Best of all?

You will leave with all the facts for you to decide whether you want to self-publish your book or pursue a traditional publishing deal.

Cost: £0.00

That’s right, FREE!!!


  • Knowing the difference between traditional publishing and self-publishing
  • Not being fooled by any media hype about either publishing option
  • Knowing what is involved in the self-publishing process before you even start
  • Feeling confident to make the decision between self-publishing your book or pursuing a traditional book deal.

How It Works

The Is Self-Publishing Right for You Masterclass is a no-nonsense 5-module online course that draws back the curtain on the two main publishing options that are available to you and lays out all the facts you need to make an informed decision.

We will cover:

  • A side-by-side comparison of self-publishing vs traditional
  • 6 of the most common myths about self-publishing
  • A birds-eye overview of the self-publishing process from start to

What People are Saying about the Is Self-Publishing Right for You Masterclass

An amazingly confident, engaging and inspiring class
Becky S.

Was a great course – now to flesh out my next book
Emma W.

Great session, certainly gave me something to think about
Rob H.

Professional, knowledgeable, business-oriented, and full of practical advice
Ian C.

Did I Mention That It’s Free?

Here's What's Included in the Is Self-Publihsing Right for You Masterclass

Module 1: Introduction

An introduction to the course, it’s contents, and format.

Module 2: Self Pub vs Trad Pub
  • Royalty
  • Time to market
  • Creative control
  • Rights
  • Marketing
  • Hybrid Publishing
Module 3: Self-Publishing Myths
  1. No money in it
  2. Self-Published books look cheap
  3. Bookstores won’t accept Self-Published books
  4. Self-Publishing is for authors with no talent
  5. Self-Published authors will never get a book deal
  6. Self-Publishing means you do everything yourself
Module 4: Self-Publishing Process Overview
  1. Editing
  2. Book Design
  3. Publisher Registration
  4. ISBN Numbers
  5. eBook Conversion
  6. Publishing Accounts
  7. Book Listing
  8. Artwork Submission
  9. Test Copy
  10. Title Release & PoD Order
  11. Database Submission
  12. Legal Deposit
Module 5: What Next?

Clear advice on what your next step should be based on how you are feeling about self-publishing


I know we don’t know each other yet but I want you to know that I get you. I know how frustrating it can be to want to publish a book and not know where to start.

If you take this first step with me, you won’t be taking the next step alone and we will go on this author journey together.

I can’t wait to speak to you soon!

Sam Pearce