Embark on a Journey of Discovery with the SWATT Books Blog

Imagine this: your business book is finally published, packed with your hard-earned insights and strategies. It’s a culmination of your expertise, ready to influence and inspire. But here’s the million-pound question—are you making it accessible to every potential...

In the ever-evolving world of business, standing out as an authority is more crucial than ever. As a business author, your book is not just a product – it's a powerful extension of your brand. But have you ever considered how establishing your own publishing imprint...

So, you've poured your heart and soul into writing your business book, and now you’re ready to share your wisdom with the world. But before you hit that publish button, there’s a crucial step you can’t afford to skip: self-editing. Think of it as a necessary pit stop...

In today’s ultra-competitive world, establishing yourself as a trusted authority is more crucial than ever before. Imagine having a powerful tool that not only boosts your credibility but also enhances your brand, attracts new clients, and opens doors to exciting...

Are you wondering how artificial intelligence can transform your writing and publishing process? Discover how AI in publishing is revolutionising the world of books, offering unprecedented tools for content creation, editing, research, and marketing. In this article,...

Discover how eco-friendly Print-on-Demand self-publishing helps save trees, reduce waste, and lower carbon emissions. Learn more about sustainable book publishing practices today.

Did you know that the knowledge that you take for granted could be worth three times your current revenue? My first book Stress-Free Self-Publishing, in which I simply shared the steps I use to publish my clients’ books, tripled my business in two months....

In recent decades, the explosion of readily accessible independent publishing has presented a huge opportunity for business leaders and entrepreneurs to change the way they show up in the world by authoring a book. Unfortunately, so many business authors underestimate...

How does your book boost business? Discover strategies to leverage it across your ecosystem. Read now to transform your publishing approach!

Struggling with book distribution? Discover the secrets to wide-reaching success. Learn how in our latest article!

Seeking publishing freedom? Guarantee full control over your book’s future. Learn how to own your rights and maximize success—Read more now!

Is your book a true reflection of your brand? Achieve publishing excellence with our guide to book quality.

During the past twelve years that I have been helping authors publish their own books, I’ve had the privilege of working with over 175 different authors and have assisted in the publication of over 220 titles.  That wealth of experience has allowed me to...

Have you ever considered the idea of becoming an “Authorpreneur”? If you’ve not heard the term before, it’s a phrase originally coined by successful author and entrepreneur Joanna Penn.  It refers to a business owner or thought leader who uses the medium of...

Are you measuring the success of your business book solely by copy sales? If you are, then you are missing the point of what makes writing and publishing a business book so impactful! Nearly half of the first-time authors that I work with come to me with a book ready...

As a business owner, you wouldn’t want to give away a controlling interest in your most important IP, would you?  Then why would you consider doing exactly that when publishing your book??  If you are thinking about publishing your business book...

Over 90% of business book authors reported that their book generated more speaking engagements, more leads that converted into more clients, and an overall improvement in the perception of their brand[1].  But why?  What is it that sets business...

Self-publishing has become an increasingly popular route for writers to get their work out to the world. With the rise of digital publishing, there are now numerous self-publishing platforms available, including Amazon KDP and IngramSpark. In this article, we will...

When it comes to selling a book on Amazon, one of the most important decisions you will make is choosing the right category to list it in. The category you choose can greatly impact the visibility and sales of your book, so it’s important to take the time to research...

Self-publishing has become a popular avenue for aspiring authors to get their work out into the world without having to go through the traditional publishing route. In recent years, self-publishing has gained immense popularity, and many authors have achieved great...

In this article I provide a high-level overview of the things you need to know about copyright and how it pertains to you as a self-publishing author

In this article, I share some no-cost/low-cost book design resources that can help you publish a good quality book if you’re on a tight budget.

Book marketing does not have to be complicated or expensive. Here are 3 simple rules for effectively marketing your book on social media without the overwhelm.

An integral part of a good book plan is a publishing schedule. But if this is the first time you are publishing a book, how do you how much time to realistically budget for each stage of the self-publishing process?

In this guest blog, speaking coach Deon Newbronner from Truth.Works gives you some insight and advice on how to be authentic as a presenter.

Here’s a look at some of the common roadblocks people face on their journey to becoming an author and give you some advice on how you can overcome them.

Let’s be honest, not every author can afford to have their book designed and typeset by a professional.  For those authors on a tighter budget, producing your own book artwork is entirely feasible, but there are some common book design mistakes that you need...

Can you make money from self-publishing? This article explores the idea using my own personal experience as a case study.

If you want to self-publish a book that can compete with traditionally published titles, then here are 5 self-publishing mistakes that you need to avoid.

There are many important questions you need to ask yourself as an author, but none is more important as “WHY?”. Read on to find out… well, why.

There are loads of self-publishing resources available online. Here is my list of the top 5 self-publishing resources you need if you want to publish a professional-quality book that has the best chance of success.

Aside from writing a good quality book, having a professional eye-catching book cover is of paramount importance to publishing a successful book. But what goes into writing a great book cover design brief that will ensure your book shines? Read on to find out…

Book distribution is one of the areas that many first-time authors considering self-publishing struggle with. This article looks at the various ways to distribute your self-published book and the benefits of ‘Going Wide’.

This article takes a look back at my experience of writing “Stress-Free Self-Publishing”, and how producing a Publishing Plan helped me overcome several obstacles and ultimately publish a book that exceeded my expectations.

Book metadata is an essential ingredient in book marketing and discoverability. This ultimate guide is going to look at what it is, why it’s so important, and give you some practical tips on how to best put metadata to work promoting your book.

It's no secret that if used correctly, writing and publishing a book can be a very powerful marketing tool to boost your credibility; not only for your company but also for you as an author and entrepreneur. In this article, I'm going to share with you 5 different...

A debate has raged in the literary community for decades as to whether self-publish or publisher is the best route for authors to take to get their books into the hands of their readers. Both sides of this equation are so evenly matched, it's very difficult to choose...

I get asked a lot how much it costs to self-publish a book these days, and there are actually several answers. There’s the ‘technical’ answer, there’s a minimum answer and there is a recommended answer. In this article, I’m going to explore those different options so that you can put together a realistic budget to publish your book based on what you want to get out of it.

Many first-time authors are surprised to learn that Legal Deposits are in fact a requirement that is written into law in many countries… and as a self-publishing author, the responsibility for submitting your Legal Deposit copies falls squarely on your shoulders, as do the consequences for non-compliance. To make sure that you don’t fall foul of the law here is a basic primer on what you need to know about Legal Deposits.

One of the most common questions I hear from first-time authors is “How long does it take to write a book?”  Though many experienced authors, writing coaches and publishers can spout all kinds of rough estimates at you, the realistic answer to that question...

Many people find it difficult to comprehend just how important book design is to the success of a book. Here are some secrets to make the process easier.

Before we jump straight into the deep end, let’s take a moment to look at what an Ideal Reader Avatar is.  If you want to write a successful book, regardless of its genre, the most important thing that you need to know before you write a single word is… Who Am I...

Asking what happens to your book royalties after you die might seem like a very morbid question, but it is one that I’ve been asked several times recently. So I asked for some advice from a colleague of mine, Grant Notman from Kept Assets, who specializes in estate...

In an article I wrote back in November 5 Powerful Ways to Measure Self-Publishing ROI I mention that a book can be a fantastic way of attracting valuable PR opportunities such as speaking gigs and interviews. Here is a perfect case in point of how easily that can...

Let's face it, writing and publishing a book can be time-consuming. But there are a few ways that you can save yourself a little bit of time that can make your book more professional in the end. Here are my top 5 Word manuscript tips to employ when writing your...

Sticking with our theme on the blog this month, let's talk about another big financial decision you need to make to make your self-published book a success – setting an attractive cover price. The cover price of your book is one of the key components that determine...

Self-publishing ROI (Return on Investment) can be a touchy subject in the world of self-publishing. Since I became involved in self-publishing in 2015, I’ve spoken with numerous authors about their motivations for wanting to publish their book.  I have heard a myriad...

I quite often get approached by people who have an idea for a book but don’t know where or how to start. I always refer them to this video of a 4Sight talk I gave back in November 2018 titled “So You Want to Write a Book – Now What?” where I discuss the idea of a...

A lot of authors who opt to typeset their own books ask me “what are the Best Fonts to use for my book"? And they invariably expect me to just give them the name of a font that they can then go and use knowing that it will be right. Unfortunately, there is a LOT more...

As part of my job as a self-publishing consultant, I have the privilege of speaking to lots of different authors at varying stages of their publishing journey. Some are already published, some are in the process of publishing their first book, and others are just...