Embark on a Journey of Discovery with the SWATT Books Blog

Have you ever considered what happens to your original book artwork once your manuscript is published? For many self-published authors, the excitement of seeing their book come to life overshadows a crucial detail—retaining ownership of their original book artwork....

Have you ever picked up a book, eager to dive in, only to be distracted by awkward spacing, inconsistent fonts, or clunky paragraph breaks?  Instead of immersing yourself in the story or information, you find yourself battling the formatting—flipping pages back...

Have you ever poured your heart into writing a book, only to wonder if anyone will actually read it?  Imagine crafting the perfect message, only for it to fall on deaf ears because it wasn’t written with the right audience in mind. Many authors make the critical...

Have you ever walked away from a speaker’s presentation so inspired that you immediately wanted to buy their book?  Maybe it was their compelling story, their unique insights, or just the sheer confidence they exuded on stage. Public speaking isn’t just about...

What Are ‘Enhanced Listings’ & Do You Really Need Them? Imagine spending months—maybe years—writing the perfect business book, only to watch it disappear into the abyss of online bookstores, buried beneath a sea of competing titles. Frustrating, isn’t it? What if...

Thinking of designing your own book cover? Discover why it could hurt your book’s success and get some expert tips!

Does your book reflect your brand identity? Discover how aligning your book with your brand boosts credibility.

Want to master book promotion using PR? Learn strategies to boost sales and credibility. Here is the ultimate author guide to PR success!

How can AI tools for publishing transform your book journey? Discover ethical ways to boost creativity & sales.

Want to Sell Books Directly to Readers? Discover why it’s key to author success, how to do it, and boost profits.

Want to master wide distribution self-publishing? Discover how to maximise reach and control your book’s success.

Are you considering IngramSpark for publishing your book but wondering if it’s the right fit? Understanding the IngramSpark pros and cons can be crucial in making an informed decision. While IngramSpark offers access to an extensive global distribution network that...

Are you wondering if Amazon KDP is the right platform to publish your book? With self-publishing on the rise, understanding the Amazon KDP pros and cons is essential for any author weighing their options. Amazon's Kindle Direct Publishing offers enticing benefits,...

Have you ever picked up a book only to be distracted by errors, awkward phrasing, or confusing structure? It can be frustrating, and it often leaves a negative impression, right? Now, imagine your own book in a reader’s hands—could the same thing happen? This is...

Have you ever considered how your book can do more than just share knowledge—it can reflect the very essence of your business? In a marketplace where authenticity matters more than ever, writing a book that reflects your core business values isn’t just a smart...

How often do you find yourself wishing for a way to stand out in a crowded marketplace and build deeper trust with potential clients? If you’ve written a book, you already have a powerful tool at your disposal. However, many authors overlook one of the most effective...

Have you ever wondered how you can publish a professional book without breaking the bank? For many self-published authors, the dream of seeing their work in print often comes with the daunting reality of high upfront costs and unsold inventory piling up in storage....

Congratulations! You've written and published a professional-quality book. But this is just the beginning. Being a successful author is a marathon, not a sprint. The real journey begins now. In today's noisy world, where we're constantly bombarded with messages,...

Over the past twelve years, I've had the pleasure of helping over 175 authors publish more than 220 titles. This experience has provided me with valuable insights into what makes a business book successful—not just in bestseller rankings but in significantly impacting...

Publishing your book can be a daunting and overwhelming task, especially if you're new to the process. With so many options available and conflicting advice from various sources, it's crucial to understand the different routes you can take. In this guide to publishing...

Many first-time authors mistakenly believe they need to wait until their book is published to start seeing its impact. This is not the case. There are numerous options for how to leverage your book before its published, allowing it to start making an impact and even...

Struggling with mastering the writing process? Discover essential steps and tips for writing a better business book.

Writing a book can seem like a daunting task, but with a solid plan in place, the process becomes significantly more manageable and enjoyable. Just like in business, having a detailed book plan provides clarity, direction, and a way to measure progress. This guide...

The brain is an incredible piece of machinery, capable of complex problem-solving and managing multiple processes simultaneously. It's responsible for both rational reasoning and creative ingenuity, making it a powerhouse for any writer. However, it can also be our...

Books hold a unique power to influence the human psyche, and for business owners, this power can be harnessed to elevate their profiles and position themselves as experts in their industries. In this blog post, we’ll explore the five core benefits of business...

When I first sat down to sketch out my latest book “The Write Strategy (due out October 2024), I was struck by the incredible potential of writing and publishing a book. Over the years, I have witnessed how a well-crafted book can transform careers and businesses. My...

In the world of business publishing, every decision you make reflects on your brand, your expertise, and your professional credibility. One critical yet often overlooked decision is whether to purchase your own ISBN numbers. While this may seem like a minor detail in...

Imagine launching your business book to the world, only to discover that key concepts are misunderstood, crucial details are overlooked, and the overall impact falls flat. It's every author's nightmare, especially when your book is meant to position you as an expert...

Have you ever considered the power a book can hold for your business? Imagine transforming your expertise into a published work that not only boosts your credibility but also drives your business's growth and financial success. In today’s competitive business world,...

So, you've poured your heart, soul, and expertise into writing your business book. The launch was a success, but now what? If you think your job is done, think again! The real magic happens after the initial launch. Your business book is more than just a...

Imagine this: your business book is finally published, packed with your hard-earned insights and strategies. It’s a culmination of your expertise, ready to influence and inspire. But here’s the million-pound question—are you making it accessible to every potential...

In the ever-evolving world of business, standing out as an authority is more crucial than ever. As a business author, your book is not just a product – it's a powerful extension of your brand. But have you ever considered how establishing your own publishing imprint...

So, you've poured your heart and soul into writing your business book, and now you’re ready to share your wisdom with the world. But before you hit that publish button, there’s a crucial step you can’t afford to skip: self-editing. Think of it as a necessary pit stop...

In today’s ultra-competitive world, establishing yourself as a trusted authority is more crucial than ever before. Imagine having a powerful tool that not only boosts your credibility but also enhances your brand, attracts new clients, and opens doors to exciting...

Are you wondering how artificial intelligence can transform your writing and publishing process? Discover how AI in publishing is revolutionising the world of books, offering unprecedented tools for content creation, editing, research, and marketing. In this article,...

Discover how eco-friendly Print-on-Demand self-publishing helps save trees, reduce waste, and lower carbon emissions. Learn more about sustainable book publishing practices today.

Did you know that the knowledge that you take for granted could be worth three times your current revenue? My first book Stress-Free Self-Publishing, in which I simply shared the steps I use to publish my clients’ books, tripled my business in two months....

In recent decades, the explosion of readily accessible independent publishing has presented a huge opportunity for business leaders and entrepreneurs to change the way they show up in the world by authoring a book. Unfortunately, so many business authors underestimate...

How does your book boost business? Discover strategies to leverage it across your ecosystem. Read now to transform your publishing approach!

Struggling with book distribution? Discover the secrets to wide-reaching success. Learn how in our latest article!

Seeking publishing freedom? Guarantee full control over your book’s future. Learn how to own your rights and maximize success—Read more now!

Is your book a true reflection of your brand? Achieve publishing excellence with our guide to book quality.

During the past twelve years that I have been helping authors publish their own books, I’ve had the privilege of working with over 175 different authors and have assisted in the publication of over 220 titles.  That wealth of experience has allowed me to...

Have you ever considered the idea of becoming an “Authorpreneur”? If you’ve not heard the term before, it’s a phrase originally coined by successful author and entrepreneur Joanna Penn.  It refers to a business owner or thought leader who uses the medium of...

Are you measuring the success of your business book solely by copy sales? If you are, then you are missing the point of what makes writing and publishing a business book so impactful! Nearly half of the first-time authors that I work with come to me with a book ready...

As a business owner, you wouldn’t want to give away a controlling interest in your most important IP, would you?  Then why would you consider doing exactly that when publishing your book??  If you are thinking about publishing your business book...

Over 90% of business book authors reported that their book generated more speaking engagements, more leads that converted into more clients, and an overall improvement in the perception of their brand[1].  But why?  What is it that sets business...

Self-publishing has become an increasingly popular route for writers to get their work out to the world. With the rise of digital publishing, there are now numerous self-publishing platforms available, including Amazon KDP and IngramSpark. In this article, we will...

When it comes to selling a book on Amazon, one of the most important decisions you will make is choosing the right category to list it in. The category you choose can greatly impact the visibility and sales of your book, so it’s important to take the time to research...

Self-publishing has become a popular avenue for aspiring authors to get their work out into the world without having to go through the traditional publishing route. In recent years, self-publishing has gained immense popularity, and many authors have achieved great...