How to publish your own book
without losing the will to live

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About “Stress-Free Self-Publishing”

Have you ever thought about self-publishing a book, but are unsure where to start or feel overwhelmed by conflicting information?

Then this book is for you!

Stress-Free Self-Publishing gives independent authors a no-nonsense guide to taking control of self-publishing in a way that is professional, credible and ethical. Using proven methods, Sam Pearce shows how authors can retain 100% of their copyright and royalties and still gain affordable distribution into 7000+ online retailers worldwide.

You’ll discover how to become a successful self-published author:

  • Choosing the best self-publishing route
  • The importance of professional editing and design
  • Navigating ISBN numbers, copyright, royalties and pricing
  • Maximising your distribution on Amazon & elsewhere

Use this book to find all the answers you need about self-publishing. With Sam as your experienced and accessible guide, discover how to turn your manuscript into a successful book on YOUR terms.

An easy to understand guide to self-publishing. Suitable for both professional and amateur writers. Highly recommended for those considering writing or having written any type of book.

What’s inside


Chapter 1

Introduction to Self-Publishing


Chapter 2

Before you Start


Chapter 3



Chapter 4

Book Design


Chapter 5



Chapter 6

The Step-by-Step Guide


Chapter 7

“Published” is Not the End of the Story

Chapter 1

Introduction to Self-Publishing

Hi there, and welcome to the world of self-publishing. In this book, I want to give you a solid grounding on what self-publishing is and isn’t, as well as providing you with a clear and concise method of how to go about publishing your own book as easily and as stress-free as possible. I’m going to talk about some of the things you should consider before embarking on your self-publishing journey that will make the ride a little bit smoother, as well as some things you can do once your book is published to help make it more successful. 

In the back of the book, I have also included a reference section that contains links to people, companies, and additional information to help you further.

One thing to note from the start is that this book assumes that you already have, or are well on your way to having, a completed first draft of your book written. This book does not touch on how to write or structure a book; mainly because that is not my area of expertise, but also because how you go about writing a good book differs fiction to non-fiction, genre to genre. If you want advice on how to write a book, there are hundreds if not thousands of books on the subject, as well as numerous online courses and coaches around the world who can help you. To get you started, I have listed the few that I can personally recommend in the references to.

The how-to section of this book contains screenshots to illustrate each step of the process for listing and publishing your book. Every effort has been made to make sure that these screenshots are as up-to-date as possible however technology evolves, and things change. To keep you up to date with the latest developments from the various publishing platforms that I discuss in this book, I have created an online resource where you can find full-size versions of all screenshots as well as additional tools and resources that you might find helpful. Please visit
www.swatt-books.co.uk/SFSP to request access.



I have written this book as an easy-to-use step-by-step guide to the method I use to publish my clients’ books. This is my entire process from start to finish, enabling you to take control of your publishing future.

– Sam Pearce, author

Donna Neseyif, Baobab Growth

Stress-Free Self-Publishing explains clearly the process you need to follow to publish your own book. It has easy to follow steps and walks you through all stages, giving pointers and recommendations along the way, drawing from Sam’s many years of experience in this field. A must-read for any budding author struggling to get published. With this book at your side self-publishing is a reality. Thanks Sam for sharing your knowledge and experience.

Suzii Fido, Marketing with Ethics

This book is a MUST-READ for any writer considering self-publishing their book. Not only does it take you through each step in great detail, the writer clearly knows the industry well and gives very useful tips to help you through the process, stress free. I will certainly be using this book page by page when I publish my business book. 

Martin Fido Marketing with Ethics

An easy to understand guide to self-publishing. Suitable for both professional and amateur writers. Highly recommended for those considering writing or having written any type of book. 

Liz Almond, Insightful Minds

I would definitely recommend Stress-Free Self-Publishing as it has such valuable detailed insights about the publishing process and you feel like your hand is being held as you step through it, step by step. 

Sheryl Andrews, Step by Step Listening

I absolutely love this book. It flows so easily and takes you through the process step-by-step in so much detail that you are in no doubt that you have all that you need to make it happen. A must-have guide for all self-publishing authors who want their book to be taken seriously.

About the author

Author of "Stress-Free Self-Publishing", Sam Pearce

Formerly a commercial graphic designer with over 20 years of corporate design experience both in the UK and Canada, Sam started applying her passion for typography and layout to the art of books back in 2012. Since then, she has been involved in the design and publication of over 200 books. These encompass a wide range of genres from business guides and self-help books to children’s stories and fantasy fiction.

Sam founded SWATT Books to provide independent authors with a way of being self-published that is credible, professional and ethical.

Sam lives just outside Salibury with her husband Nathan.

Sam Pearce