For a business owner, publishing should not be the final objective. The important question is what the book changes after it exists. The seductive finish line Writing a book comes with an obvious finish line. The manuscript is complete. The cover is approved. A launch...
The right question is not simply whether you want to write a book. It is where you are now—and what needs to happen before a book can support your authority and business growth. The wrong opening question When business owners talk about publishing, the conversation...
Being good at what you do is essential. But expertise that remains difficult to see, understand or remember cannot create the opportunities it deserves. The uncomfortable truth about expertise Many established business owners have spent years becoming very good at...
What the industry’s biggest shifts mean for how you write, publish, protect, and grow your book. Four months ago, I came back from the London Book Fair convinced that the publishing industry had reached a turning point. Not because books were disappearing. Not...
If you spent any time at the London Book Fair this year, you’ll have noticed a pattern. Walk past any panel with “AI” in the title and you’ll find a room full of nervous energy — publishers wringing their hands, authors muttering about theft,...
Writing a great book is no longer enough. You could have the most insightful, well-crafted, genuinely useful book in your field, but if it cannot be found, it does not exist. Not commercially. Not as a tool for building authority. Not as a driver of the high-value...
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