What I saw at London Book Fair, and why it matters more than most authors realise Last month, I went to London Book Fair, one of the largest publishing industry events in the world, expecting to see a continuation of the industry’s initial response to the...
When I set out to write The Write Strategy, one thing became immediately clear: planning is not the boring bit you rush through so you can get to the writing. It is the foundation that determines whether your book actually does what you want it to do. In Chapter...
When I first set out to write my business book, I learned something surprising: getting words on the page has very little to do with literary genius — and everything to do with mindset. My own journey from redundancy to launching SWATT Books showed me that writing...
When I launched SWATT Books after being made redundant in 2009, I had no idea just how profoundly writing a book would reshape the trajectory of my career. What started as a way to share what I knew soon became the engine that powered everything I’ve built since — my...
Are you amazing at what you do, but struggle to get your greatness known beyond the borders of your current network? I get it. Many successful entrepreneurs face this challenge. While you’re an expert in your field, becoming a recognised authority is the...
Self-publishing is often marketed as the “cheap” option. Platforms like Amazon KDP shout about free uploads and no upfront costs, and plenty of people will tell you that all you need is a Word file and a Canva cover. But let’s be clear: cheap and credible are not...
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