Writing a great book is no longer enough. You could have the most insightful, well-crafted, genuinely useful book in your field, but if it cannot be found, it does not exist. Not commercially. Not as a tool for building authority. Not as a driver of the high-value...
You’ve done the hard work. You’ve written the book. But if the strategy stops at “publish and sell copies,” you’re missing the biggest opportunity your book creates. If all your book sales come from Amazon, you don’t own your...
What I saw at London Book Fair, and why it matters more than most authors realise Last month, I went to London Book Fair, one of the largest publishing industry events in the world, expecting to see a continuation of the industry’s initial response to the...
When I set out to write The Write Strategy, one thing became immediately clear: planning is not the boring bit you rush through so you can get to the writing. It is the foundation that determines whether your book actually does what you want it to do. In Chapter...
When I first set out to write my business book, I learned something surprising: getting words on the page has very little to do with literary genius — and everything to do with mindset. My own journey from redundancy to launching SWATT Books showed me that writing...
When I launched SWATT Books after being made redundant in 2009, I had no idea just how profoundly writing a book would reshape the trajectory of my career. What started as a way to share what I knew soon became the engine that powered everything I’ve built since — my...
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