Being good at what you do is essential. But expertise that remains difficult to see, understand or remember cannot create the opportunities it deserves. The uncomfortable truth about expertise Many established business owners have spent years becoming very good at...
What the industry’s biggest shifts mean for how you write, publish, protect, and grow your book. Four months ago, I came back from the London Book Fair convinced that the publishing industry had reached a turning point. Not because books were disappearing. Not...
If you spent any time at the London Book Fair this year, you’ll have noticed a pattern. Walk past any panel with “AI” in the title and you’ll find a room full of nervous energy — publishers wringing their hands, authors muttering about theft,...
Writing a great book is no longer enough. You could have the most insightful, well-crafted, genuinely useful book in your field, but if it cannot be found, it does not exist. Not commercially. Not as a tool for building authority. Not as a driver of the high-value...
You’ve done the hard work. You’ve written the book. But if the strategy stops at “publish and sell copies,” you’re missing the biggest opportunity your book creates. If all your book sales come from Amazon, you don’t own your...
What I saw at London Book Fair, and why it matters more than most authors realise Last month, I went to London Book Fair, one of the largest publishing industry events in the world, expecting to see a continuation of the industry’s initial response to the...
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