When I launched SWATT Books after being made redundant in 2009, I had no idea just how profoundly writing a book would reshape the trajectory of my career. What started as a way to share what I knew soon became the engine that powered everything I’ve built since — my...
Are you amazing at what you do, but struggle to get your greatness known beyond the borders of your current network? I get it. Many successful entrepreneurs face this challenge. While you’re an expert in your field, becoming a recognised authority is the...
Self-publishing is often marketed as the “cheap” option. Platforms like Amazon KDP shout about free uploads and no upfront costs, and plenty of people will tell you that all you need is a Word file and a Canva cover. But let’s be clear: cheap and credible are not...
If you’d asked me 15 years ago “Is self-publishing credible?” I probably would have hesitated before answering. Back then, the honest truth was… not always.The self-publishing world had a reputation problem: DIY covers, minimal editing, “vanity presses”...
Publishing a book isn’t just another item to tick off your to-do list. If you’re aiming for something truly impactful—something that positions you as an expert, grows your brand, and opens doors to new opportunities—then it’s time to let go of the idea that you can...
Have you ever considered what happens to your original book artwork once your manuscript is published? For many self-published authors, the excitement of seeing their book come to life overshadows a crucial detail—retaining ownership of their original book artwork....
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