Welcome to the 2nd of our five-part article series on the Principles of Successful Business Publishing. In the previous article, I introduced you to the five principles and specifically how ensuring that your book is aligned with your overall business...
During the past twelve years that I have been helping authors publish their own books, I’ve had the privilege of working with over 175 different authors and have assisted in the publication of over 220 titles. That wealth of experience has allowed me to...
Have you ever considered the idea of becoming an “Authorpreneur”? If you’ve not heard the term before, it’s a phrase originally coined by successful author and entrepreneur Joanna Penn. It refers to a business owner or thought leader who uses the medium of...
Are you measuring the success of your business book solely by copy sales? If you are, then you are missing the point of what makes writing and publishing a business book so impactful! Nearly half of the first-time authors that I work with come to me with a book ready...
As a business owner, you wouldn’t want to give away a controlling interest in your most important IP, would you? Then why would you consider doing exactly that when publishing your book?? If you are thinking about publishing your business book...
Over 90% of business book authors reported that their book generated more speaking engagements, more leads that converted into more clients, and an overall improvement in the perception of their brand[1]. But why? What is it that sets business...
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