Have you ever considered the idea of becoming an “Authorpreneur”?

If you’ve not heard the term before, it’s a phrase originally coined by successful author and entrepreneur Joanna Penn.  It refers to a business owner or thought leader who uses the medium of book publishing to help establish their authority and set themselves apart as a go-to expert in their industry to increase their business success.  

A well-written business book can be invaluable in establishing your authority and growing your business.  But how do you know if you are ready to make the leap from a simple business owner to a published author?

Here are 5 clear signs that indicate that you are ready to write a game-changing business book:

Sign #1: Clarity of Message

It is vitally important in business to have a clear and compelling message; a reason why you do what you do in the way that you do it.  Having a well-defined message at the core of your business sets the foundation for a successful business book.

Sign #2: Expertise & Passion

You need to know what you are doing to build a successful business doing that thing for others.  Your expertise is why customers hire you, recommend you to their friends and colleagues and ultimately continue to come back to you time and again.  You also need to be passionate about what you do to continue doing it day after day.  Authentic passion and knowledge are what captivate readers and build trust; attracting them to want to do business with you.

Sign #3: Audience Connection

To sell a product or service you need to have a clear understanding of who your customer is.  Having a clearly defined target audience and truly understanding their needs, their problems, and their desires will enable you to build a strong connection with that audience through a book.

Sign #4: Commitment & Discipline

Writing and publishing a book requires dedication and discipline.  It is a project that can span a year or more and come filled with challenges and setbacks along the way.  You need to have the discipline to set writing goals for yourself and stay committed to them.  You also need mental and emotional fortitude to overcome challenges and keep going in the face of difficulties. 

Sign #5: Business Alignment

It’s one thing to write a good business book, but the real game-changing transformations take place when you can align a book with the overarching goals, mission, and vision for your wider business.  If you can see ways of integrating a book throughout your entire business ecosystem, then the two entities start to feed off each other’s success and will work in partnership to elevate your business’s brand and revenue simultaneously.

Now consider those 5 signs as they relate to your own business and personal circumstances.  How many of them did you read and think “Yes, I think I have that.”?  

If you have 2-3 that you said yes to, you are well on your way to writing a successful business book.  If you said yes to 4 of those signs, you already have all the makings of a great business book and need to start putting pen to paper.  If you were aligned with all 5 signs, then you need to start writing your book immediately, as it could revolutionise your business forever.

What Next?

If you are ready to get started on your authorpreneurial journey, then there are a few other articles on my website that will help get you started:

Alternatively, if you’re further along the writing journey and want to discuss how to take your draft manuscript and turn it into a successfully published book that can start to create those game-changing impacts for you, then let’s get an initial consultation in the diary to see if my Ink 2 Influence publishing package is right for you and your book.

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